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Glenn Allison. VP of Information Technology at Tractor Supply, joins Deborah Weinswig, CEO and Founder of Coresight Research, to discuss how technology helped Tractor Supply to pivot quickly at the beginning of the crisis and expand their reach as an essential retailer. In a time of uncertainty, Tractor Supply responded by focusing on improving its e-commerce capabilities, while keeping the customer’s needs top of mind. Hear how the company adopted technology that would typically take it multiple years to roll out, in a matter of 10 to 12 weeks.
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