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LBMA NYC – Finding Value & Quality In Location Data
May 16 ›› 6:00 pm - 9:00 pm EDT
Our expert panel will explore key questions facing our industry today such as:
What’s the current level of confidence that you’re hearing from agencies and clients about the state and quality of location based data available today?
Is cross-device attribution simply about assessing foot-traffic at location? Or can the attribution services that you and/or your parters provide answer other questions, such as the design of a store layout, staffing and inventory issues or event where to build the next store?
Basket can viewed as a “proxy for purchase”: When we think about attribution today, it’s hard to assign true value without having the transaction data. How do you see this evolving?
In order to close the loop from digital advertising to in store sales, what strategies should marketers think about today?