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The UK fashion retail sector has faced several years of upheaval – the continued rise of ecommerce, momentous store closures, and declining profits – and the industry has had to adapt at a much faster rate than ever before to remain relevant and weather the storm.

As customer-centricity goes mainstream and consumer behaviour changes at a rapid speed, we move into a retail economy that is dictated by customer expectations of experience and connectivity at every transaction. It is essential for retailers to take note, evaluate and innovate to ensure that they are not only offering what the consumer wants today, but looking ahead and predicting what they will want tomorrow.

It is vital for the industry to remain informed, understand where they stand and build on their knowledge to move forward and remain fit for the future by ‘Keeping up with the consumer’.

The Drapers Fashion Forum invites industry leaders to explore the world of the consumer on 10 October at County Hall, offering a platform to reflect on and address today’s challenges, and examine the opportunities that will help take their business forward into the future.

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