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Bjoern Petersen, President of Sensormatic Solutions, joins Deborah Weinswig, CEO & Founder of Coresight Research, and JoAnn Martin, SVP, Retail Industry at Blue Yonder, to discuss how retail can adapt to a new reality and restore consumer confidence as stores reopen—looking ahead to the future of the in-store experience.
About Bjoern Petersen
Bjoern Petersen is the president of Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. The retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands.
In this position, Bjoern focuses on improving the Sensormatic Solutions customers’ ability to consistently deliver their brand promise by enhancing the shopper experience and maximizing business outcomes through analytics-based Inventory Intelligence, Traffic Insights and Loss Prevention.
He is responsible for all aspects of this technology-based business, including strategy, customer care, sales, marketing, solutions management, engineering, supply chain, manufacturing, and resource management.
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