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Gianvito D’Onghia, Managing Partner at Creative Capital, will be leading a presentation on Retail Business Models Evolution in China Under COVID-19.
The presentation will cover:
1. Coronavirus is changing the bricks and mortar retail (focusing on livestreaming and contact-less delivery)
2. Evolution in consumer buying behavior and values
3. Brand responses in terms of CSR and CRM
4. Evolution of business models in education. “Classroom to Cloud”
5. Evolution of business models in smart working
6. The Chinese market after the lock-down: the “new normal”
About Gianvito D’Onghia
Gianvito D’Onghia is one of the managing partners of CREATIVE CAPITAL CHINA. Before going to China in 2010, he studied International Relations and Chinese studies in Naples (Bachelor degree from L’Orientale), Paris (Exchange program at INALCO) and Brussels (Master from ULB). After deepening his Chinese language skills at the Beijing Normal University, he completed his education through a post-experience Master Degree in Fashion, Experience and Design management from SDA Bocconi. In China since almost 10 years ago, as managing partner of Creative Capital Mr. D’Onghia’s work focuses on two main aspects: assisting domestic brands in building and applying their DNA through product/ retail/communication identity and supporting international clients in customizing their storytelling and brand experience for the Chinese market. Moreover, Gianvito D’Onghia serves also as lecturer of brand identity management at the Istituto Marangoni in Shenzhen. Since 2010, CREATIVE CAPITAL CHINA has grown into one of the leading independent branding agency in China with offices in Shanghai, Paris, Shenzhen, Jakarta and New York. Its unique methodology is based on systematic and creative story-telling. The company works with both prestigious international clients and leading Chinese brands.
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