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US Holiday 2014 Recap

Consumer & Retailer Behavior • Driven by early and heavy promotional activity, some piggybacking on Back-To-School sales and continuing post-Christmas • Extended store hours and Click & Collect were popular promotional strategies employed by retailers in the final days leading up to Christmas • Consumer shopping behavior has evolved to reflect the savvy shopping habits of a value-driven mindset • The winners are retailers who respond to the consumers’ bottom line, offering continued discounts, price comparison and coupons

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The Potential And Pitfalls Of Consumer Data-Mining

As the era of Internet of Things progresses, gaining a 360-degree profile of consumers will become even easier. In the fast-moving world of retail, companies may have to constantly review their strategies for gathering information on consumers in order to stay ahead of competition. But they will also need to navigate ethical grey areas.

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