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Adidas Investor Day 2017: Riding the Athleisure and E-Commerce Waves

In March 2015, Adidas introduced a strategic business plan named “Creating the New,” which defines the company’s strategies and objectives through 2020. Following exceptional financial results in its fiscal 2016 year, the company updated its corporate strategy and introduced an acceleration plan that outlines more ambitious growth targets than those initially set in 2015.

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DEEP DIVE: Fashion Re-Commerce Evolution

The marketplace for online fashion resale continues to evolve rapidly. Following an initial wave of online fashion consignment startups, weaker players have gone out of business and stronger players have grown and attracted more investment funding to propel their further growth.

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