Showing 434 posts

US Back to School 2022: Top Categories and Apparel Brands

Continuing our US Back to School 2022 series, we analyze the categories and clothing, accessories and footwear brands that US consumers look set to shop this season. We identify spending expectations across multiple product categories by school level and income group, leveraging findings from a proprietary survey of US consumers.

Read More

US Back to School 2021: Rising Covid-19 Cases Threaten To Derail a Return to Classes

As part of our US Back to School 2021 series, we discuss three key influences on spending this season, using proprietary US consumer survey findings. We explore expectations and implications around the Child Tax Credit, a return to in-person classes and uncertainty around school reopenings—as the spread of the Covid-19 Delta variant casts a shadow over the back-to-school season.

Read More