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Retail Reworked, Part 2: Shifting Consumer Demands and Behaviors

In our three-part Retail Reworked series, we consider changes in spending trends, consumer demands and channel adoption, with a focus on the impactthat digital channels and services are having on retail.

In this second report in the series, we discuss three prominent trends in shopper behavior and consider the drivers behind them:

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US 2016 HOLIDAY HOMESTRETCH: Performance to Date Bodes Well for Holiday

•Retailers promoted holiday deals earlier and
at a greater extent than last year
• Amazon, Walmart, Best Buy and Target rolled
out early-bird online specials on November 1
• Retailers expanded their mobile messaging two
weeks before Thanksgiving
The days leading up to Thanksgiving
captured more holiday sales than last year
• Wednesday before Thanksgiving: Sales
increased by 10.4% year over year, according to
First Data
• E-commerce traffic was up 15% the weekend
before Thanksgiving, according to Verizon

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4Q2017 Recap and Holiday Homestretch (Planalytics)

US 2017 Holiday Homestretch: Performance to Date Bodes
Well for Holiday Season Overall:-
1.Holiday Shopping
2.Major Shopping Days Still Ahead
3.More Favorable Holiday Calendar
4.Black Friday Weekend and Cyber Week
Roundup
5. Predictions for the Rest of the Holiday Season
Are Mostly Cheery

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