We review fashion trends and apparel spending intentions that will shape demand for clothing and footwear this back-to-school season.
The top shopping festivals in China represent huge opportunities for brands and retailers to raise brand awareness and drive sales. Brands and retailers must be ready to take advantage of the shopping festivals China to tap into their full potential.
This is the second report in our US Back-to-School series for 2019. Here, we assess the digital trends that we expect to see this shopping season.
We analyze the level and distribution of discounts on Amazon.com during Prime Day 2019, focusing on electronics, health and beauty, men’s fashion and women’s fashion. We also offer some comparisons to apparel discounts at Target and Walmart during the Prime Day period.
In our first report in our US Back-to-School series for 2019, we provide an outlook for US retail this back-to-school season.
At midyear, we take stock of the major trends we identified in January to see how they have played out in global retail in the first half of 2019, and identify two new trends we think will be significant in later 2019 and into 2020.
Amazon Prime Day 2019 surpassed Black Friday and Cyber Monday combined, this year featuring a variety of innovative tools to engage customers through experiences and via multiple channels.
Total back to school spend expected to dip from last year’s level despite higher average per-person spend as fewer families report having school-age children.
Amazon kicked off its fifth annual Prime Day shopping extravaganza in the US at midnight Pacific Time on July 15. The company extended the sale to two full days from last year’s 36 hours, offering millions of deals exclusively for Prime members.
Prime Day 2019 started July 15 at midnight local time in the UK and eight other European markets and ran for 48 hours. Amazon offered Prime Day deals to shoppers in in the UK, Spain, the Netherlands, Luxembourg, Italy, Germany, France, Belgium and Austria.
This year, Amazon ran its annual shopping event over two days, July 15 and 16. Amazon also offered customers a how-to guide on the home page to help first-time users become Prime members, navigate deals and discover new product launches.
Coresight Research's global team will have live coverage of Amazon Prime Day 2019, from Asia, Europe and the US throughout the event. Coresight Research estimates Amazon could generate approximately $5.8 billion in global product sales on Prime Day 2019, up by around half from our $3.9 billion estimate for 2018.
Coresight Research estimates Amazon could generate approximately $5.8 billion in global product sales on Prime Day 2019, up by around half from our $3.9 billion estimate for 2018. Growth will be supported by the event being extended to from 36 hours to 48 hours.
In our monthly reports counting down to Singles’ Day, we help retailers prepare for the event. In this report, we discuss the content marketing strategies on Taobao and Tmall.
According to the Independence Day spending survey from the National Retail Federation (NRF) and Prosper Insights & Analytics, about 86% of Americans plan to celebrate the 4th of July holiday this year, compared to last year’s 87%.