Continuing our coverage of Singles’ Day 2019 in China, we visited physical stores and e-commerce websites on November 11 to gauge the adoption of the shopping holiday by retailers globally and to gather examples of 11.11 deals.
With China’s recent relaxation of its one-child policy in 2016, alongside an increase in the average national household income, the parent-and-baby market is seeing consistent growth across the country. In this report, we discuss the booming parent-and-baby sector in China, with a focus on the e-commerce landscape.
Considering US consumer spending plans, destination preferences and shopping habits, we assess the retail outlook for the 2019 holiday season. We present key trends across different age groups—including the influence of millennials/Gen-Zers on average consumer shopping behaviors—and offer key insights into the expected use of online platforms and associated services.
Continuing our coverage of Singles’ Day 2019 in China, we assess the performance of selected brands in the pre-sale period of the shopping holiday. In the lead-up to November 11, it seems that the exposure of US retailers and other international brands to the Chinese market may have been impacted by trade tensions and the success of targeted marketing strategies employed by indigenous brands.
China has many holidays that are culturally meaningful – and which offer excellent opportunities for branding or promotions. This report examines innovative approaches Western brands are using to tap into Chinese tradition.
Chinese e-commerce giants have already kicked off their Singles’ Day campaigns, this year focusing more on lower-tier cities and emphasizing customer service elements over price alone.
India sees a number of festivals and holidays that retailers and brands can tap with marketing and promotional campaigns. Use our 2020 calendar to plan your marketing and sales strategies for the India market.
Part of our Holiday 2019 series, this report outlines key developments related to holiday hiring in US retail
In this report, we dive into the digital outlook for US retailers for the 2019 holiday season, including a cross-channel shopping trend and the dominance of e-commerce giant Amazon.
While China’s economic growth has slowed, Golden Week remains a prime opportunity to spur consumer spending. This year, we saw an acceleration in the rate of total spending, driven by sales growth in retail, catering and travel. Activities surrounding the 70th anniversary of the founding of the People’s Republic of China and extended retail hours contributed to the strong increase in spending.
Both Flipkart and Amazon announced record-high sales in their respective festive season sales in 2019, driven by significant growth in non-tier-one cities and towns. In this report, we look at the success of this year’s Big Billion Days and Great Indian Festival shopping holidays.
We expect to see total UK retail sales grow by around 3.5-4.0% year over year, with the midpoint of 3.75% taking total holiday retail sales to £83.7 billion.
US consumers plan to spend an average of $86.27 this Halloween – far less than other holidays such as Valentine’s Day’s $162 average and down slightly from last year’s Halloween record of $86.79 per person.
The NRF expects spending in November and December to increase by 3.8%-4.2% year over year, taking total sales to between $727.9 billion and $730.7 billion.
Flipkart’s annual Big Billion Days (BBD) sales event and Amazon’s Great Indian Festival (GIF) kicked off on September 29, and are running for six days through October 4.